Market Overview-Convenience Store Foodservice - ALL OF US - 03 2014

 Market Overview-Convenience Store Foodservice - ALL OF US - 03 2014 Essay

Convenience stores today need to perform a difficult balancing act in regards to foodservice: consumers are requesting healthy choices, an array of foods and beverages, freshly made sandwiches and entrees, and indulgent doggie snacks, all whilst still offering quick assistance at a low price. Employees will need to concentrate on broad charm – making sure every customer can find a thing they demand within their surfaces.

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Table of Content

Opportunity and Themes

What you need to know

Definition

Data options

Mintel Menu Insights

Product sales data

Customer survey data

Abbreviations and terms

Abbreviations

Executive Summary

The market

Foodservice at grocery stores have placed strong growth

Figure 1: Fan graph of market value for comfort store foodservice sales, at current prices, 2008-18 Marketplace drivers

Crucial players in the market

Figure 2: Convenience stores where consumers have got shopped by in the last four weeks, July 2009-September 2013 The customer

Customers try to find healthy foods, but often give in to clement items Figure 3: Thinking toward grocery stores, January 2014

Fresh is usually enticing, yet consumers ought to see it to think it Physique 4: Features to drive fresh, foodservice purchases, January 2014 Marketing strategies must be about the customer's requirements Figure five: Effectiveness of promotions pertaining to future fresh foods purchases, January 2014 What we think

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Issues and Insights

Understanding: Can grocery stores change the approach consumers view the channel? The issues

The implications

Balance: Providing both healthful and bienfaisant foods at convenience stores The difficulties

The effects

Expanding foodservice operations, with no compromising comfort The issues

The implications

Craze Application

Tendency: Transumers

Pattern: Help Me Help Myself

Mintel options contracts: East Complies with West

Industry Size and Forecast

Tips

Market size insight

Product sales and prediction of marketplace

Figure 6th: Total U. S. sales and outlook of market, at current prices, 2008-18 Figure six: Total U. S. revenue and prediction of marketplace, at inflation-adjusted prices, 2008-18 Fan data forecast

Physique 8: Fan chart of market value for convenience retail store foodservice sales, at current prices, 2008-18

Market Individuals

Key points

Consumers are still careful with spending

Health concerns are top of mind with convenience store consumers The ever-changing face of America will also modify convenience stores Number 9: ALL OF US population by race and Hispanic beginning, 2009, 2014, and 2019 Shifting demographics will create more opportunities for convenience stores Determine 10: ALL OF US population, by age, 2009, 2014, and 2019

Improvements and Trailblazers

Big box retailers are getting in convenience retail outlet game

Grocery stores are increasing their refreshing offerings

Grocery stores are redesigning their places and offerings to keep up with on-the-go consumers Better, high-quality, and better-for-you service at grocery stores

Competitive Circumstance

Key points

Supermarkets

Quick-service restaurants

Fast informal restaurants

Pharmacy chains

Key Convenience Shop Brands

Determine 11: Grocery stores where consumers have shopped at in the last four weeks, July 2009-September 2013 7-Eleven

Figure 12: Things purchased, by brand utilization, January 2014

Figure 13: Frequency of beverage acquisitions at grocery stores – Regular purchasers, simply by brand use, January 2014 Circle E

Speedway

Wawa

Figure 14: Items purchased, by manufacturer usage, January 2014

Casey's General Retail store

Figure 15: What customers order in convenience stores, simply by brand consumption, January 2014 am/pm

Marketing plans

Overview

Defining convenience

Pak-a-Sak: Doing drive-thru right

Figure 16: Pak-a-Sak, Doing Drive Thru Correct, 2012

Foodservice expansions...